Honda Continues Creative Effort to Market HondaVAC

2014 Honda Odyssey HondaVAC

A few HondaVAC pictures from the manufacturer’s creative Twitter marketing campaign.

When it comes to social media, some companies just get it. Honda is definitely one of those companies. They recently reached out to a number of food companies on Twitter, letting them know that their crumbs are no match for the 2014 Honda Odyssey HondaVAC, an industry-first, in-vehicle vacuum found in the back of the new Odyssey.

The Twitter raid attacked companies that normally have food found in a minivan. Just about every major fast food company got a tweet, and there were quite a few for certain types of candies, including KitKat and Skittles. Many of the companies even got a supplemental image with the Honda tweet which made for some pretty creative marketing.

Perhaps the most successful tweet was the one to Oreo. It has spawned a pretty entertaining Twitter war between the two companies. It began with the double suck photo pictured on the bottom left, a parody of Oreo’s double stuffed cookie. Oreo’s rebuttal challenged the ability for the HondaVAC to suck up their oversized MegaStuf cookie, to which Honda responded with a picture of the cookie heading up the tube of the HondaVAC with the caption: “Did we mention the #MegaStuf setting?” It’s some pretty entertaining “stuf.”

The photo that started the playful and entertaining Twitter war between Honda and Oreo.

This isn’t Honda’s first success in marketing the HondaVAC. We recently looked at some hilariously creative HondaVAC ads on the Benson Honda blog. The ads called on the voices of some popular television actors to voice different items normally found on the floor of a car such as lint balls, broken suckers and gummy bears.

The HondaVAC is currently a class-exclusive feature, but it probably won’t be long before other manufacturers begin to implement a vacuum into their vehicles. The idea is really ingenious. Even when the Odyssey isn’t running, the HondaVAC is still capable of running for up to eight minutes. That’s plenty of time to use extensive hose to reach every nook and cranny in the minivan—even the ones way up front.

If you’re looking to be among the first to own this amazing feature, check out our new car inventory and get a hold of us at Benson Honda. We will help you to get behind the wheel of the cleanest minivan around.