Benson Honda, the leading Honda dealer in San Antonio, is excited to announce that Honda walked away with two awards from the 2012 Kelley Blue Book Brand Image Awards. Honda was the recipient of both the Best Value Brand as well as the Most Trusted Brand.
John Mendel, American Honda’s Executive VP of Sales, proudly accepted both awards on American Honda’s behalf at the New York Auto Show, stating that, “We(Honda) are honored to accept two awards that point so directly to Honda’s core tenets. With Honda constantly striving to earn trust by providing the finest overall ownership value, it’s inspiring to see those efforts resonating with consumers.”
Kelley Blue Book awards car brands via consumer perception data from Kelley Blue Book’s “Brand WatchTM’ study that they conduct annually. Kelley Blue Book doesn’t just award car brands based off of sales, they look at the automotive brands that have the ability to catch consumer’s attention in a positive manner. Other factors that help weigh in on Kelley Blue Book’s Brand Image Awards include; quality vehicle models, catchy marketing efforts and positive feedback from the automotive community.
Kelley Blue Book has been handing out Brand Image Awards for the past five years and this year marks the second consecutive year that Honda has won the Best Value Brand award and their first winning the Most Trusted Brand award.
If you’re looking to see a Honda in San Antonio for yourself, you need not look any further than Benson Honda, the premier San Antonio Honda dealer. With a spectacular collection of the entire 2012 Honda lineup, as well as several used cars in San Antonio, Benson Honda makes for the ideal spot to find your next new or used vehicle. Shop Benson Honda today and get the vehicle that you deserve!