Benson Honda Gets Excited about Rose Parade


Benson Honda San Antonio TX Rose ParadeHonda wants to start the New Year off at the front of the pack, and this year they will be doing just that.

Benson Honda, a premiere Honda dealer in San Antonio,, TX,  is excited to share the news that Honda’s 2012 Rose Parade float entry will be leading the 123rd annual Rose Parade on Jan. 2.

“The Rose Parade is Honda’s opportunity to wish a happy New Year to everyone watching the parade whether along the route or on television,” said Stephan Morikawa, the assistant vice president of American Honda Corporate Community Relations. “It’s also a chance to work with the tournament to showcase Honda’s imaginative, innovative technologies.”

The 55-foot  float, called Sweet Dreams, follows the parade’s theme of “Just Imagine” with a display of a feel-good dreamland —  sheep jumping over a moon, candy and castles, hot air balloons, unicorns and a teddy bear.

“The creativity and imagination represented in the Honda float will truly capture the spirit of the 123rd Rose Parade theme, ‘Just Imagine…,'” said Tournament of Roses president Richard W. Jackson. “I’m looking forward to ‘Sweet Dreams’ leading the Parade on Jan. 2.”

Parts of the float will also take a nod at previous Honda floats, like its dreamy race car from 2003, longest-ever float from 2005, and a sailing ship from last year.

This is the 51st time Honda has collaborated with the Tournament of Roses and its second year as a presenting sponsor. The Honda Fit EV will be the parade’s official pace car.

Benson Honda will be proudly watching along with you as Honda shows off its style during the Rose Parade.

If Honda can make a winning float, imagine what they can do with cars! Roll on over to Benson Honda, the leading Honda dealer in San Antonio, and see for yourself the award-winning craftsmanship, style and reliability that makes a Honda.