Honda continues to be a winning brand — just ask the National Hockey League.
The league recently renewed a contract allowing Honda to continue to be its official automotive partner in the United States. Benson Honda, the leading Honda dealer in San Antonio, is proud to bring you this news. The three-year agreement also gives Honda naming rights to the Honda Center, the home of the Anaheim Ducks. Honda has partnered with the league since 2008.
“With the considerable growth and popularity of hockey and the improved and robust media offerings in the last couple of years, the NHL continues to provide us with broader media buy options and greater exposure platforms,” said Tom Peyton, Honda’s brand manager, in a statement. “This partnership continues to be a great fit for Honda as we share a similar and attractive demographic with the NHL — young, affluent and educated.”
Honda will actively participate in NHL events this season including NHL All-Star Weekend, NHL Draft, NHL Winter Classic, and the NHL Awards. The car company also has plans to boost its spending and marketing with the league. Honda will continue to sponsor the NHL SuperSkills event and NHL All-Star MVP Award for the next two NHL All-Star Weekends that are held in the U.S. During those events, Honda’s name and logo will be represented in in-ice placements, in-arena spots and accompanying fan festivals.
“Honda has been a great partner for the NHL, supporting hockey at every level, and we look forward to continuing to align ourselves with a leader in the automotive industry,” said Keith Wachtel, a representative of the NHL.
Benson Honda is proud to sell the official car of the National Hockey League, and hopes you come check out our selection of new and pre-owned Honda trucks, cars and SUVs. Our friendly, knowledgeable staff would be happy to help you with a test drive, answer some questions or just show you around our San Antonio Honda lot! Come see us today!