J.D. Power and Associates’ survey puts Honda on top
Honda led the way when J.D. Power and Associates asked thousands of owners to take a survey. Not only did one Honda earn an award, but seven in total were recognized for highest initial quality. This was the first time Honda earned the best-ever ranking award from the survey. At Benson Honda, the leading Honda dealer in San Antonio, Texas, we’re just shocked this was their first time taking a sweep. Honda will always rank well when there’s a survey involved—but this time they did phenomenally.
The Initial Quality Study surveys new vehicle owners 90 days after purchasing a vehicle. Many consumers use the survey results when researching a new vehicle purchase. Honda had seven models that earned the highest initial quality score within their segment. Honda was the only brand with that many models to win.
"Creating products of the highest quality and value is the foundation of our business, and it begins with a deep understanding of the customer," said Tetsuo Iwamura, president & CEO of American Honda Motor Co., Inc. "These results are an important demonstration of our focus on the customer and the tireless efforts put forth by Honda associates throughout our organization—in R&D, in manufacturing and in sales—to exceed their high expectations of Honda and Acura."
The survey also recognized three Honda plants for extremely high quality, including those in North America and those around the world.
If you think driving an award winning vehicle is in your future, come to Benson Honda. We’re the leading new and used Honda dealer in San Antonio, Texas and we’re committed to providing the best to our customers. Our qualified and friendly staff can help you with a test drive, or just answer a few questions. Stop by today!